festive hand-drawn type identity and event communications
The event is high-end (with ticket prices ranging up to $200), and this year's theme is "Hollywood Glamour." The intention was to make it look festive and celebratory, but not too Christmas-like. The concept that I was getting across was for the identity to radiate life and light.
I created the design with Flame Painter, a tablet, multiple attempts at drawing the type, and finessing touches in Photoshop.
The response to the event identity and flyer has been incredible.