Raduga Branding & Wayfinding
InDesign
Branding







"Raduga" means rainbow in Russian. And it's also the name of an old soviet summer camp in Moscow suburbs. Now that the camp is being renovated, it required a thorough branding update along with the new wayfinding system. We've created a brand character based on the famous Slinky toy that represents the joy and playfulness that kids experience in Raduga.​​​​​​​







The Clients

Team: Lidiya Kapysh, Albert Safin, Alexandra Chushkina, 
Anton Sukharev, Ivan Dergachev, Alexandr Bozhko, Alexander Zakharov.





Raduga Branding & Wayfinding
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The Clients Agency