Raduga Branding & Wayfinding


"Raduga" means rainbow in Russian. And it's also the name of an old soviet summer camp in Moscow suburbs. Now that the camp is being renovated, it required a thorough branding update along with the new wayfinding system. We've created a brand character based on the famous Slinky toy that represents the joy and playfulness that kids experience in Raduga.​​​​​​​

The Clients

Team: Lidiya Kapysh, Albert Safin, Alexandra Chushkina, 
Anton Sukharev, Ivan Dergachev, Alexandr Bozhko, Alexander Zakharov.

Raduga Branding & Wayfinding