role — Art Director type — freelance year — 2012
For the 2013 Valentine's Day, Louis Vuitton launched their new jewelry collection – Lockit. Legend has it that by attaching a padlock to the railing of a bridge and then throwing away the key into the water, couples will seal their love forever. A modern symbol of attachment for lovers all over the world, the padlock is one of Louis Vuitton’s iconic signatures, from the Steamer, the Maison’s first bag to be closed with a padlock, to the new Lockit jewelry collection. We developed two websites for the brand and collaborated with the production studio which created the Lockit short promotion film.
We also created a website just for the collection Lockit,
separated of the official Louis Vuitton website.