American Stories: Lake Tahoe
Fall Winter 2008, New York
Agency: In House
Creative Director: Ferdinand VanAlphen
Stills and HD Video
This was our first opportunity to blend still imagery and motion work for a major client. Collaborating with creative director Ferdinand VanAlphen, we used natural elements in a custom-built infinity pool to create a language that would integrate with the on-figure campaign from Lake Tahoe. The surreal environment also provided a wonderful playground for creating the motion piece, which we photographed using the RED ONE. I hope you enjoy.