A Typographic Tote Bag
Davidsfonds, the largest cultural network in Flanders (Belgium), asked me to design a typographic composition for their new tote bag. The message on the bag reads: "Hier zit cultuur in" (Roughly translated as: This [bag] contains culture). The design had to be dynamic, yet clearly readable, and in line with their corporate identity (color: blue, typeface: Praxis). The end result is a stack of balancing words surrounded by little arrows that point to all sides of the bag.
