BELA BORSODI CASE STUDY
Playing with perspective
He utilizes angles and positioning of objects to create a surrealistic composition. the amount of everyday items that he includes in the image helps direct the eye and the colours that he chooses also creates contrast. Each item is purposely positioned to help create the big shape.
He balances the merged image with negative space so it is the only center of attention, the merge is the center of attention, then the product, so it doesn’t scream that it’s an advertisement for a product. He takes a quirky and interesting look on product photography.
How can it be applied to a campaign?
It can be used in industries such as fashion, music, furnitures and maybe gaming. I feel that this style can be applied to any campaign under the assumption that it allows quirkiness in the campaign. That the final answer to this question is whether if it suits the overall tone of voice of the campaign or not, or whether if this is suited for the brand identity.
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