Plain Sight Coffee Roasters
A brand that is conceptualised by veteran coffee curators and roasters, Plain Sight is the brain child of a local 3rd wave coffee brand YDG that is a culmination of their skills, taste, vision and experience in the industry in this line of coffee roast beans. The name is a nod to how they want to educate consumers of why they are so passionate about coffee through transparency of their methods and chosen taste profiles with their beans. Their vision is to ignite a new generation of coffee lovers by creating a brand that is welcoming and authentic to show how everyone can appreciate a proper cup of coffee. The design language translates to a very subtle and clean brand, with just pops of colours, as not to take away from the namesake of being plainly open as a brand.