House of Pong is a San Francisco based organization dedicated to providing the community with a comfortable, fun place to play ping–pong. Final identity was incorporated into a two parallel fold out pamphlet containing rules, company story, and a list of other “pong-tastico” clubs in the Bay Area. Updating the color scheme to a livelier red and orange expanded the target audience and gave the organization a friendly, and entertaining tone.
Contents: Identity, pamphlet
Typefaces: Rockwell, Helvetica
