"Now in a new bottle with 7 layers
to protect the flavor of the water in your fridge".




Agency: Sancho BBDO

VP Creative: Hugo Corredor / Giovanni Martinez

Creative Directors: Andrés Marantá / Juan Gómez

Art Director: Andrés Marantá / Edwin Pineda

Copywriter: Juan Gómez / Freddy Ospina

Photographer: Leonardo Vilela

CGI: Ochurus! / Platinum FMD

Photographer / Retouching: Platinum FMD

AWARDS

Plata Vía Pública (Cannes 2013).
Aviso de la semana (Lürzer's Archive 27 / 2013).
Portada de Lürzer's Archive Vol. 4 2013.
Oro gráfica (Premios Jade 2013).
Oro Gráfica (Ojo de Iberoamérica 2013).
Oro Campaña Gráfica (Ojo de Iberoamérica 2013).
Oro Postales (Ojo de Iberoamérica 2013).
Plata Vía Pública (Ojo de Iberoamérica 2013).
Bronce Campaña Vía Pública (Ojo de Iberoamérica 2013).
Bronce Campaña Producción Gráfica (Ojo de Iberoamérica 2013).
Plata Campaña Gráfica (Epica Awards 2013).
Plata Campaña Press (Wave Festival 2014).
Plata Campaña Outdoor (Wave Festival 2014).
Sol de Oro Gráfica (FIAP 2014).
Sol de Bronce Campaña Gráfica (FIAP 2014).
Third Prize Award Print (New York Festivals 2014).
Third Prize Award Outdoor / Art Direction (New York Festivals 2014).
Finalist Award Print Campaign / Art Direction (New York Festivals 2014).
Finalist Award Print Campaign / Photography (New York Festivals 2014).
Finalist Award Print / Art Direction (New York Festivals 2014).
Finalist Award Print / Photography (New York Festivals 2014).
Finalist Award Outdoor / Photography (New York Festivals 2014).
Advertising Merit Award / Magazine Single (One Show 2014).
Advertising Merit Award / Magazine Campaign (One Show 2014).
Advertising Merit Award / Print Craft: Art Direction Campaign (One Show 2014).
Advertising Merit Award / Out Of Home: Billboards & Transit Campaign (One Show 2014).
Sol de Bronce / Prensa y Revistas (Festival El Sol).
Sol de Bronce / Exterior (Festival El Sol).