Third Wheel (Трето Колело) supports and shares Bulgarian culture by producing clothing for men and women inspired from old movies, actors, poets, songs and other types of art. It aims to challenge, inspire and encourage a desire for culture. The founders are a couple and their best friend – the third wheel.
Objective
Brand strategy, name, tone of voice, visual identity, web design and apparel that positions
Third Wheel as the brand that shares culture.
Third Wheel as the brand that shares culture.
Solution
Combining contemporary color, geometric typeface and organic shapes allowed developing a brand that is bold, authentic and friendly. The story of the founders
and the idea of nostalgia were used to form the main narrative of the brand which
creates sense of accessibility and relation.
creates sense of accessibility and relation.
