Third Wheel (Трето Колело) supports and shares Bulgarian culture by producing clothing for men and women inspired from old movies, actors, poets, songs and other types of art. It aims to challenge, inspire and encourage a desire for culture. The founders are a couple and their best friend – the third wheel.

Objective
Brand strategy, name, tone of voice, visual identity, web design and apparel that positions 
Third Wheel as the brand that shares culture.






Solution
Combining contemporary color, geometric typeface and organic shapes allowed developing a brand that is bold, authentic and friendly. The story of the founders
and the idea of nostalgia were used to form the main narrative of the brand which
creates sense of accessibility and relation.






Brand Identity, Web Design, Apparel – Figura Design Agency
Photography – Dimitar Chakarov

Figura Design Agency
figura.digital (coming soon)

Third Wheel
tretokolelo.bg (coming soon)



Third Wheel – Branding and Web
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Third Wheel – Branding and Web

Third Wheel (Трето Колело) supports and shares Bulgarian culture by producing clothing for men and women inspired from old movies, actors, poets Read More
9,151
114,621
62
Published:

Tools

Creative Fields