Total Lean Flavor Stories
About the project.
Total Lean has been a leading GNC proprietary brand for years. Part of the opportunity in showing people just how good the Bars, Ready-To-Drinks (RTDs) and Protein Powders is too showcase the flavors. Creating imagery that not only tells the flavor story, but entices someone to try one of their new flavors. Capturing moments while maintaining a Brand status was key.
Photographer: Anne Troxel
Food Stylist: Reese Randall
AD: Jay Rupp
Photo Retouching: Carrie Thovson, Todd Shirley
