Swiss Day Against Counterfeiting 2013
branding and applications
We were commissioned by the Fondation de la Haute Horlogerie and the Fédération de l'horlogerie to create an identity for the campaign Swiss Day Against Counterfeiting which was intended to fight against counterfeiting in the watch, medical and music/film industries. The visuals were inspired by old piracy symbols. The repeated oblique line represents the fine line between the real and the fake.
