The story of this identity is a simple one. 

The name was coined from “REpurposED POSTERS” hence the identity simply lays emphasis on the main idea. Key thoughts ranged from usage ease (without overshadowing the actual posters), effortless pronunciation and comprehension of the essence of the series.

This identity was developed for a poster series featuring a set of repurposed posters which were shared on Twitter and Instagram via @themary__a.