Kapha Vata Pitta
Packaging Concept for Forest Essentials
"In Ayurvedic Science, a Dosha is the inherent intelligence of the body that decides the innermost nature of every individual. It is the special blend of qualities that makes each of us unique. The 3 Doshas are: Vata, Pitta and Kapha. Each individual constitutes a balance of these 3 energies."
- Forest Essentials
Brief: Create packaging concepts for each of the three Dosha's skincare starter kits.
Kapha
"Ayurveda describes Kapha’s beauty as the Earth’s sensuous embrace"
Vata
"Ayurveda equates Vata's beauty to the wind"
Pitta
"Ayurveda equates Pitta's beauty to fire"
Social Media Collaterals
Experimental Introduction Video
Thank you!
Project Credits-
Concept & Design of Kapha, Vata & Pitta boxes: Shikha Vats
Artwork: Jaspreet Singh
Photography: Ipsita Kundu
Image Editing: Jaspreet Singh & Shikha Vats
Video Editing: Shikha Vats
Note: The teenage skincare starter kit was designed by Prashant Chandra & artwork for that was made by Niharika Nigam
