Halia Mia Swimwear
Print Design, Email Marketing & Logo Animation
Halia Mia Swimwear is a custom-made-to-measure swimwear line that started out with the notion that cute suits should keep up with the badass chicks that were wearing them. Every product is unique and shows attention to detail and an artistic aesthetic.
The designs are meant to show organic elements such as waves and brush strokes, to portray the handmade qualities that represent their business; it was thought in a way that could reflect a joyous and summer-like personality through color and graphic elements, and so it could portray the amount of dedication and love the owner has put into her business.
Logo Animation
HMS has a beautiful and delicate logo, the animation needed to show its attention to detail and vibrant spirit in a dynamic way, through the use of waves and sun-like movements.
Email Marketing
HMS has a tight relationship with its audience, they were looking for some email templates for their pop-up store info, sales, and new product announcements, that allowed them to continue strengthening that connection with their buyers.
Infographic Design – Measurement Guidelines
Since HMS offers custom-made swimwear, they are often requesting measurements from their clients and they wanted an infographic that could explain this process in an abstract, inclusive and clear way that made them feel confident and seen. This was a good opportunity to optimize their sales process.
Envelope Packaging/Mailer Design
One key value about HMS is that they strive to be environmentally friendly, so for this packaging design, I researched and provided a biodegradable mailer resource and designed a single-color graphic that maintained the brand identity yet minimized the environmental impact of printing.
Thank-You Note for Customers
As a local shop, HMS strives to connect with its audience on a personal level, they requested I designed a thank-you note that they could include with their products to show their customers the amount of love they put into their business and their appreciation for the support they are given!
