À Vue - Mountain Wear
This is a diploma-project (German Master)
VUE - MOUNTAIN WEAR [à vue engl.= On Sight - climbing a route without any information about it]: is a virtual, young mountain-wear company, which creates modern, superior design with the highest socio-/ecological standards. This means a fair payment and treatment of the labour and using minimum ecological chemicals. VUE stands for a better ecological compatibility of mountain wear.
Icon - Sentence
The triangle shows the way to read
Order Sheet - Communication by icons
Catalog - Communication by icons
Self-Made Fashion - Mountain Wear
Jacket: Etaproof (100% organic Cotton, water-repellent)
Hoody, T-Shirt, Climbing Pants: 100% organic Cotton)
Photos in co-operation with: Martin Scherag
Corporate Design Manual
Website: http://www.a-vue.de
- Communication by icons
Icon Book - about 300 Icons
1. Poster - Outdoor - Communication by icons:
Print on two sides (Back shines through)
Front: Digital Printing
Back: Silkscreen
Photos in co-operation with: Mark Ansorg

Fashion Design: Anne K. Schmidt
Fashion Photos: Martin Scherag
Photo Outdoor: Mark Ansorg
Concept, Design: Daniel Treufeld
Webdesign: Daniel Treufeld

Website: www.a-vue.de

Print Digital and Silkscreen (Poster): www.kost-siebdruck.de
Digital Print (Books, Magazines): kkmedien