Ducati for ANCMA: You have less than a second to see the biker.
IC4DESIGN illustration for The Italian motorbike association.
Ducati for ANCMA by IC4DESIGN
Ducati for ANCMA
The purpose of this advertisement was to show that it is difficult to see the biker on the road.
The client wanted us to illustrate this point. They gave us a lot of freedom. So, we drew many interesting situations ( such as a wanted thief in hiding and Ninjas chasing a Samurai ) to draw attention to the picture, and to distract people from the biker.