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Ducati for ANCMA
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Ducati for ANCMA
by IC4DESIGN
Ducati for ANCMA
The purpose of this advertisement was to show that it is difficult to see the biker on the road.
The client wanted us to illustrate this point.
They gave us a lot of freedom. So, we drew many interesting situations
( such as a wanted thief in hiding and Ninjas chasing a Samurai )
to draw attention to the picture, and to distract people from the biker.
...too much busy town.
Well, ...That's why cooking does not come out.
Please look after your dog properly.
Fugitive warrant > Master thief Lupin.
Gotcha! > Mr. Lupin
I escaped from japan.
Please drive safely.
Work process movie - From sketch to complete
Staff information  :
Illustrator: IC4DESIGN
Advertising Agency: Oglivy & Mather Milan, Italy
Executive Creative Director: Roberto Greco
Creative Directors: Giordano Curreri, Marco Geranzani
Art Directors: Pierpaolo Marconcini, Giordano Curreri
Copywriters: Raffaele Gobbo, Marco Geranzani
Client: ANCMA
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Ducati for ANCMA
1.4k
22.9k
96
Published:

Ducati for ANCMA

Ducati for ANCMA: You have less than a second to see the biker. IC4DESIGN illustration for The Italian motorbike association.
1.4k
22.9k
96
Published:

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives