Logo and identity for Novel. Novel develops innovative contemporary branding for the cultural sector. They develop strategies to connect people on the basis of shared interests, beliefs, and lifestyles. Examples of these cultural brands include 'SSBA-Salon' and 'Backstage.' 

Characteristic about the logo is the dominant repeated sign of two diagonal lines coming together in the same angle. This connection can be related to the core aim of Novel, to connect people, yet also emphasises that Novel is a partnership of two individuals.