Hammarby x Craft Packaging 2019
Daring to see opportunities and working hard to achieve high goals has been Crafts motto for over 40 years. From a lone wolf in the forest to a natural playmaker in arenas all over the world. Now our commitment to team sports is taking another big step. An intimate collaboration with Hammarby IF.
Together with Craft I created a packaging worth the release of the new shirt for the Hammarby IF home, away and third kit.
Packaging was made with a blind embossed print, and a white foil together with a girdle with Hammarby colors to get the buyer interacting with the packaging.
