REDesign X Lelecha New Year Co-branding Vision Design

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REDesign X LELECHA

New Year Co-branding Vision Design

REDesign X 乐乐茶新年品牌联合活动视觉设计

TIME：2019.1

△ The Health Special Issue 《养生续命特刊》

01 Background | 活动背景

In the beginning of 2019, REDesign teamed up with the own lifestyle brand “REDelight” of RED and the popular tea brand “LELECHA” to customize the sweet potato flavor soft roll and tea-based drinks.

2019年初始，REDesign联合小红书自有生活方式品牌“有光”和热门茶饮品牌“乐乐茶”，定制了红薯味软包和茶饮。

△ Sketch: idea of the newspaper 草图：报纸构思

02 Theme & Elements｜主题和元素

We took the theme of “Health and Wellness” and the form of newspaper as the carrier to design the main vision of the co-branding activity. The IP of RED and LELECHA were combined into the Sweet Potato Guard Front Alliance, the main products were also anthropomorphized to compose into each block of the newspaper.

我们以“养生续命”为主题，报纸形式为载体，去设计此次品牌联合活动的主视觉。将小红书的IP和乐乐茶的IP组合成为红薯守卫阵线联盟，同时将主推产品拟人化，去组合成报纸中的每个区块。

△ Combining the IP of two brands to create an alliance to guard sweet potatoes. 结合两个品牌的IP形象，将薯队长和乐茶君打造成守卫红薯的联盟。

△ Customized products of the activity 活动定制产品：新年红薯特饮、小红薯软软包，有光养生壶，保温杯设定拟人化

△ The main vision 活动主视觉

03 Extension｜延展

Later, based on the main vision, we extended the packaging visuals of the related products, the design of the storefront, the visual design of the cashier block, and the peripheral products' design such as mobile phone case.

后期以主视觉为基础，延展出线下店铺相关产品包装视觉、店面门头设计、收银区块视觉设计以及手机壳等周边设计。