MAOCHI TEA
The drink shop “Maochi Tea” is operated by 5 experienced tea professionals, apart from this, their main supplier and partner, Kuan Fang Yuan, has over 40 years of heritage on Puer Tea selection, production and conservation, it’s a powerful substance of Maochi Tea’s irreplaceable quality in Taiwanese tea drink Market.
The brand name “Maochi” is a term of tea leaf condition among Puer Tea making progress, to reflect the company’s cornerstone. The visual identity concepts is from mountain terraced field, the origin of tea. Designers blended the details of Chinese calligraphy “Mao (from Mao-chi)” into the layer-shaped symbol to express Maochi Tea’s products has rich, various tastes, and the first heart of the operating team.
The brand name “Maochi” is a term of tea leaf condition among Puer Tea making progress, to reflect the company’s cornerstone. The visual identity concepts is from mountain terraced field, the origin of tea. Designers blended the details of Chinese calligraphy “Mao (from Mao-chi)” into the layer-shaped symbol to express Maochi Tea’s products has rich, various tastes, and the first heart of the operating team.
Type: Branding
Year: 2019
Year: 2019
Design Agency: 不毛 nomo®creative
Brand Strategy: Rytass
Creative Direction: Yu Chien Lin
Art Direction: Chi Tai Lin
Graphic Design: Yu Chien Lin / Chi Tai Lin / Wun Siang Huang
Project Manager: Wei Kan
Project Photography: Wun Siang Huang
Interior Design: KYF Space Design, Alston Gao
Client: 毛青茶室 MAOCHI Tea
Copyright © 2019 nomo®creative. All rights reserved.
