This year almost all the major players in the alcohol market have prepared new items for the summer season. The struggle for the deep pockets of European and American vacationers turned out to be very serious! We have already talked about the “beach” projects by @Great_Goose and @Ciroc in 2019, and the Limited Summer Edition by LVMH Moët Hennessy group will be the next, which includes the popular Polish vodka Belvedere. 

A silver stripe, made with hot foil stamping (#hot_stamping) and the inscription “A Beautiful Future” on a white matte bottle, attracts us. Actually you are sitting in a beach bar, watching the sunset, carefree reggae sounds quietly from the loudspeakers, a cocktail glass is in one hand, the other gently ... (Stop! It looks like we evaded the topic a bit ...). In general, it is hard not to believe that the Future can only be Beautiful!

To promote the product, the French encouraged participation of an American actress («Hidden Figures». «Moonlight») and a singer, Janelle Monae ... Looking at beautiful Janelle in an elegant snow-white suit and hat of the same color, the viewer is ready to listen to every word she says and sincerely believe that a bright future is only possible with Belvedere Limited Edition.