Macau Design Award 2019 —— Visual Identity Design
Since 1994, Macau Designers Association has established Macau Design Biennial, which has been held for the 11th. After 25 years of accumulation, it has become the only professional competition of Macau comprehensive design industry, and Macau Design Award is now-name to represent this professional and global competition with a long history of Macau design industry.
“Design Roll Up” is the theme this year, echo to the name changed from Macau Design Biennial to Macau Design Award. From the past 12 edition of design competition in 25 years , it rolls up the young design power in Macau.
Macau surrounded by the South China Sea in the east and south. Except Mainland China, you must pass through ocean if you are going to Macau. Wind —> (generate) —> Wave —> (Accumulate) —> The sand accumulates to form a pagoda —> ( Many littles make a mickle) —> Design Power. Works from worldwide delivers to Macau over the sea, to build up the foundation of Macau Design Award. We acquire wind speed, wind direction and sea level from observatory, to simulate how wave hit Macau. After value accumulation, it turns a plane into an island, and generate 11 digital sculptures according to years, each years has its own landscape. The 3D digital sculptures are applied as key visual, except a set of 12 posters showing the history of Macau Design Award, its variation and be adopted a series of key visual design items.
Expand the timeline with a series of 12 posters, expressing the design history of Macau in 25 years time. Through the operational visual system constrcuted to generate a series of different forms by advertising media, in order to response the meaning of "evolution" and "vitality".
LOKSOPHY Design x Dimension Plus
Visual Identity Design
Design Direction: Lok Hong / LOKSOPHY Design
Computation Visual and Dynamic Visual
Design Direction: Seth Hon / Dimension Plus
Concept and Music: Keith Lam / Dimension Plus