No chance of flame
Objective
To communicate the safety advantage of using circuit breakers to Sri Lankan masses who are largely unaware of the product benefits.
To communicate the safety advantage of using circuit breakers to Sri Lankan masses who are largely unaware of the product benefits.
Insight
Traditionally, Sri Lanka is very conservative for young couples. They are always under strict adult supervision when they visit each other. There’s always an adult monitoring them to stop them from going overboard with their mutual affections.
Traditionally, Sri Lanka is very conservative for young couples. They are always under strict adult supervision when they visit each other. There’s always an adult monitoring them to stop them from going overboard with their mutual affections.
Idea
We show an adult sitting intimidatingly in the middle of a young couple, completely dousing their romantic flame. With a copy line that reads “No chance of flame” we further drive our message that our circuit breakers too, similarly protect electrical systems from overloading, preventing fires from within.
We show an adult sitting intimidatingly in the middle of a young couple, completely dousing their romantic flame. With a copy line that reads “No chance of flame” we further drive our message that our circuit breakers too, similarly protect electrical systems from overloading, preventing fires from within.
Credits
Client : Orel Corporation (Pvt) Ltd.
Client : Orel Corporation (Pvt) Ltd.
Agency : TBWA\Sri Lanka
Managing Director : Renuka Marshall
Managing Director : Renuka Marshall
Associate Creative Director : Mithila De Silva
Art Director : Thilaka Nanayakkara
Copy Writers : Sohan Ratnaike, Asiri Allage
Illustrator : Kasun Geethendra( Indra Pathi), Sisil Fernando
Copy Writers : Sohan Ratnaike, Asiri Allage
Illustrator : Kasun Geethendra( Indra Pathi), Sisil Fernando
Client Services Director : Nishani De Soysa Maurice
Studio Manager : Saminda Rupasinghe
Digital Retoucher : Mahalingam Rajive Kanth
Digital Retoucher : Mahalingam Rajive Kanth
Photographer : Saminda Rupasinghe - Skylight Photography
Special Thanks:
Nathasoruban Sivapatham - CCO - TBWA\ Sri Lanka
Subhash Pinnapola - Former CCO - TBWA\ Sri Lanka
Mario De Soyza - Former Head of Creative - TBWA\Sri Lanka
Anthony Chelvanathan - SVP Creative Director -Leo Burnett - Toronto
Nathasoruban Sivapatham - CCO - TBWA\ Sri Lanka
Subhash Pinnapola - Former CCO - TBWA\ Sri Lanka
Mario De Soyza - Former Head of Creative - TBWA\Sri Lanka
Anthony Chelvanathan - SVP Creative Director -Leo Burnett - Toronto
