"I know it sounds silly but it is really frustrating and embarrassing, when half way through a meal you splash that all intrusive stain, do you make excuses and retire for the evening or carry on spending the rest of the evening trying to hide that mark?"
Many techniques and methods are used to remove clothes stains including scrubbing, dabbing and rinsing. It can quickly become an overwhelming task to do particularly for beginners. Metamorphose aims to provide a single but honest process of removing stains effectively, eliminating the unnecessary stress and embarrassment that comes along with one.
Stains are often made while out and about; eating out at a restaurant, while on holiday or during work. Since time is usually of the essence when removing stains, having access to a stain remover is a good idea but being away from home means not much can be done about a stain on your clothes, and in turn creating unnecessary added stress you don’t want to have as well as potentially leaving you with a stain for the rest of the day.
Being in your own home you have access to detergents and stain remover to get rid of unwanted stains but this not being the case while out. Portable stain removing pens are already on the market but designed to be an impulsive buy, no effort is put into making an effective treatment for removing the stain and potentially making one worse.
The idea started while eating in a restaurant on holiday and getting sauce stains on my white shirt. At this point nothing could be done about it but after returning home and putting it in the wash I couldn’t stop thinking there could be a solution for removing the stain at the time. Even after washing the shirt the stain never fully went.
Ideation was done to improve the traditional scrubbing brush and methods of removing common stains while being guided by the design language and the user needs to make an effective and non-intimidating product. Effective sketches have been displayed, see below, guiding the development of ideas and evaluating possible solutions.
The goals of the design language was to look functional, clean and elegant like medicinal appliances while also being tactile and simple to use– including values that make it appropriate to be used anywhere at any time. It needn’t add over complications to a process that already had too many steps and at the same time providing a simple but clear solution to the user.
Metamorphose removes traditional cleaning methods by disposing of all the unnecessary hassle that comes with not knowing what to do or what to use. Metamorphose provides one effective cleaning method and uses the correct solution containing the chemical groups enzymes, bleaches, surfactants and builders to have the combined ability to remove any clothes stain.
Instant stain removal means no embarrassment of having a clothes stain for the rest of your day, less stress or anxiety of the anticipation of getting a stain. It’s easy to use, being well suited for beginners and can replace manual scrubbing techniques even in the home.
To undergo metamorphosis a major change in physical form, nature, or function takes place. In this case a change from an old ineffective process of removing stains to a simple, effective and more mature one.
High quality packaging doesn’t just protect the product during shipping it communicates a valuable and premium experience though 'physical evidence'. Metamorphose aims to do this while providing detailed instructions and a clear purpose of the device to the consumer who may be looking to buy. This also includes repeat buys of the consumables increasing depth to the experience created for the buyers.
As well as the physical interaction the experience creates an on boarding process which convinces the user to learn the steps needed to use the product and interact with it.