This is the Final Major Project. My Project is based on a LIVE Brief with the company CM Carpentry Services, who are a construction carpentry based company dealing with residential, commercial and industrial properities.
This is a prime example of how the identity has progressed and combined with the logo and colour.
The yellow is a spot colour which was chosen specifically because the Oak tree produces a yellow bud, which was specifically chosen due to the high amount of oak used at CM Carpentry Services also adding the concept of 'resourcing from nature' as a carpenter would use natural sources for wood, i sourced the colour from the small bud, often overlooked.
Carpentry is a precise and detailed working trade, by creating a unified identity with small details allowed a happily relationship in the creation.
The angular cuts as seen on the printed materials are taken from the shape from the point of the M ( /\ ) and used as a contrasting colour device throughout the brand. Not only does this create a clean contrast with the colour but adds a dimensional 'detailed' approach.
Thank you for viewing.
This is the logo for CM Carpentry Services, the logo was designed with the task to avoid cliche industry traits of using a cheesy image or complex typeface, which may be seen in the yellow pages.
I wanted to revive and reawaken the way trades are promoted and branded. The logo is based around a circular/ angular structure of shapes and defined to form an abstract view of the initials CM.
Looking closer at the logo a house-like shape is seen which respresents the origins of carpentry among other object have been seen.
Looking closer at the logo a house-like shape is seen which respresents the origins of carpentry among other object have been seen.
Company Colleague Time Sheet
Letter Head folded ready for envelope, shows the vibrant contrast of the colour in relationship with the logo.
A page preview of the company brouchure, which contains information ranging from previous work, beliefs and history.
A page preview of the company brochure - The Team.
Company brochure front cover, business card and a4 hard back envelope.
This is the overall brand identity, including an a4 padded envelope, blank letterhead, company booklet, compliments card, envelope, quote sheet, business card, pen, pencil, invoice sheet, time sheet, a4 white hard backed envelope.
