To promote Chicken Licken's SoulSister range of meals, Joe Public United launched an integrated campaign aimed at women who needed some encouragement or celebration – with three sassy Soul Sisters there to back them up when they need it most. As part of the campaign we created these four Spotify Audio Ads targeted at women who were listening to specific playlists on the platform. Each 30s ad made specific reference to the themes they were listening to and at any point listeners could click through to our Soul Sisters microsite to further engage with the campaign.
Credits

Client: Chicken Licken
Agency: Joe Public Connect
Campaign Concept: Natalie Walker, Jeanine Vermaak
Digital Concept: André Lopion, Jared Milne
Design: André Lopion
Copywriting: Jared Milne
Audio: Adam Howard
Soul Sisters: Spotify Songs
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Soul Sisters: Spotify Songs

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Creative Fields