The Battery Movie Poster
Concept, illustration & design
The Battery is an independent American film written and directed by Jeremy Gardner, and produced by O.Hannah Films. The horror/drama follows two former baseball players, as they traverse a post-plague New England filled with the undead. Hailed as a cult classic on the independent film circuit, the film has gone on to win 9 awards (including Best Poster) and topped streaming platforms upon release.
I created the key art poster concept, illustration and overall design through to delivery.
I initially became involved with the production after seeing the producers were looking for a poster designer. They invited me to view the film, and I was so impressed with it, I immediately sketched out and pitch a treatment. They were so enthused with my concept, they commissioned me to complete the poster.
Bringing The Art to Life
My approach was to create something completely different from other zombie/horror-genre posters. I felt the artwork should reflect the overall tone and spirit of the movie, in which the tropes of the genre are merely a backdrop to the journey of the two central characters, and the landscape they travel within.
Classic film posters inspired my vision, specifically Badlands and Mad Max - two films that I felt shared the same sense of atmosphere, and (in the case of Badlands) a feeling of 'Americana'. The soundtrack of the film is so wistful and brooding it becomes a character in itself, and I wanted the poster should to reflect that energy.
I digitally painted the main image from reference photography in Photoshop, and hand-drew the title text.
The poster won the gold award for Best Poster at the Toronto After Dark Film Festival 2013.
"The poster design for The Battery is not only a great promotional piece, but feels like a natural extension of the film itself. Based on his own concept, Greg's work is the first thing people see when browsing the video on demand storefronts, where an unknown film's poster can make or break it. Without any paid promotion, our film spent weeks at the top of the charts and we owe a lot of that to Greg's vision and execution."
- Jeremy Gardner, Writer/Director of "The Battery"