Concept
Homepage Re-Design
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for Gousto.co.uk
Side by side: The current homepage alongside my proposed design.
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For me, the core content of the site were the recipes, so I decided to highlight them right at the top of the page.The Gousto Instagram account also had lots of beautiful food photography that they were not utilising so I wanted to create a module that would really put the food porn front and centre.
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The sections on the previous designs that explained why to join and how it worked felt very basic and took up 3 full screen heights. I wanted to tighten up the design so that it would all fit within a viewport height as well as simplify and add some hierarchy to the information.
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Customer reviews and Footer.
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Side by side: The current mobile homepage alongside my proposed design.
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