Industrial Design for Nestle Purina Dog Lead Range.
One of the outcomes from a larger project to unearth and understand the influences affecting pet owners.
The requirement was to develop a lead unlike any other. This was achieved by understanding the user experience between an owner and their dog through out their many type of journeys.This lead to a modular system that allows the user to use the best solution for their particular use case.
A quick release system manufactured from stainless steel enables the modular system to function while remaining durable to the extreme requirements of dogs.
Developed with premium materials and advanced manufacturing process created a unique design language that elevates Purina to a Premium brand.
The quick release detail doubles as a solution to a pain point felt by all dog owners, tying their dog up. This allows to lead to opened, looped around a structure and reconnected. The T connection can be slide along the rope to increase or decrease the the size of the loop.
A silicone moulding to allow for the greatest comfort when an owner wants to run with their dog.