"For the main splash content, I decided that I’d like to introduce a possible evolution in Apple’s brand. I condsidered the progression of the company of the last decade, along with it’s continued direction after the passing of Steve Jobs. It seems as though Jobs’ tumutlous relationship with the company led to many mixed feelings. One thing that was aboslutely clear, however, was that the level of innovation was unsurpassed while Jobs had led the company.
Taking cues from the original logo (and brand vision) from 1976, I adapted a new fascia for apple’s rebrand. I decided to align the rainbow background vertically. Most notable are the fractures within the center of the apple logo, indicative of the various unique parts that align perfectly to form the company we all know. The logo maintains a tactful white boarder with a dark inner glow, evoking a subtle 3D effect. The rainbow ribbon extends behind the apple logo, up to the boarders, where I’ve expanded the ribbon and darkened it to further the 3D effect. I’ve added “warped” top and bottom boarders to give distinction and asymmetry to the mostly symmetrical ribbon, along with a prominent shadow for the bottom ribbon. Lastly, I’ve continued in apple trend with a singular thought “Throwback” to refer to the direction of the overall message. The font used was apple’s original font (Garamond)."