The following is an animation created to convey the week's jackpot. This was shown all over Valletta on iCity screens and was updated 3 times weekly. First I started with creating the illustrations on Adobe Illustrator, then I had to prepare the artwork for animation. This consisted of separating every movable part onto a different layer. Then came the animations. Each bubble has a different animations which I separated into different scenes so that it would be easier to animate. Then I fixed the timings to match and added some popping bubbles around to give the image as a whole some more movement. Below you can see the complete video as it was being shown. 

This campaign lasted a full year, in which I not only created it, but also made any necessary amendments and updates.