南孚人体电池Extraordinary Electric Power
The Powerful Human Battery

Nanfu Battery Co. is an alkaline battery manufacturer and supplier. The company wishes to enhance its brand name and attract more consumers by way of producing a new series of posters.

Nanfu Battery products are famous for their ability to provide extraordinary electric power, and that kind of energy reminds us of people with great physical power. We chose the characters of Shaolin Kungfu monks, sumo wrestlers, and boxers, combined their positioned body with their inverted body, made their heads embedded into battery box, linked with springs. Three characters respectively formed a group of powerful human batteries. This form symbolizes the rich energy provided by Nanfu Battery.​​​​​​​

南孚电池是生产碱性电池的品牌,它希望通过平面海报的传播方式,吸引更多的消费者购买。南孚电池以电力强劲及持久著称,而强劲的能量让人联想到强壮的人。执行我们选用充满力量的少林功夫高手、相扑选手、拳击手的形象,使用3维图形设计,将他们身体颠倒组合,头顶弹簧嵌入电池盒中,形成一组组强壮的人体电池,夸张地展现了南孚电池强劲的电力。系列海报发布1个月后,微博话题高达660万人次,引发数千消费者自发创作UGC海报。

Shaolin Kungfu Monks /少林武僧 


Sumo Wrestlers /相扑


Boxers​​​​​​​ /拳击手


More than 100,000 people read this series of posters on China's Nanfu Battery Weibo. It triggered consumers to spontaneously create many posters./系列海报发布1个月后,微博话题高达660万人次,引发上千消费者自发创作UGC海报。


The Nine Shanghai
Client: Nanfu Battery
Executive Creative Director: Jody Xiong
Art Director: Jody Xiong
Copywriter: Candy Chen
Illustrator: Mo Hu
Retouching: Liu Junhao, Wang Nanfei, Shi Liang
Account: Siqi Zhu
南孚人体电池Extraordinary Electric Power
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Published:

南孚人体电池Extraordinary Electric Power

43
412
2
Published: