The goal of this project was to redesign
the logo of the ‘ROASTED’ premium quality
coffee brand. The aim of the new logo
was to be bold, contemporary and versatile,
targetted towards millenials.
The coffee shop would be a creative HUB
targetted towards millenials.
The coffee shop would be a creative HUB
for artists and designers to share a cup of
coffee and discuss art. Live performances,
art exhibitions and design contests are
part of the shops weekly activities.
Before
After
The logo is versitile and responsive
in order to meet the need of every
possible applications the logo
will require.
possible applications the logo
will require.
The logo itself can be broken down into
simple shapes, a rectangular enclosure,
a stylized oval and a wavy line
ROASTED has three different variations
of their coffee, each differs by the roasting
method. 'Sombre' flavour is for the dark
roasted beans, ‘Fonce’ flavour is the medium
roasted beans and ‘Lege’ associates with
the lightly roasted beans.
the lightly roasted beans.
Thank you
