Project Brief
Thelma's Empire is an online business that sells fashionable items such as shoes, clothes and hair.
The aim was to design an identity that is timeless, minimal and conveys elegance.
The client also gave a color constraint of the colors "Blue" and "Pink."
After researching and fleshing out several concepts. I had settled with three main concepts that were minimal and could be easily recognized.
The client settled for the middle option, which I personally loved as well.
