THE BATH HAUS ™
The Bath Haus seeks to calm and cleanse the reader by applying geomancy and mannerism through visual design. As the brand suggests, The Bath Haus is a slice of Japanese heritage (Sentō) with a play on House (Haus) in the German language, as German culture to this day has a heavy influence on the Japanese culture.
A traditional Japanese bathhouse is usually a utilitarian communal space, where townspeople would gather to socialise, cleanse and relax. The overall concept of the Bath Haus sets out to embody a fusion of both the Asian and western cultures, which will enlighten the reader with a sense of positive multicultural energy, fashion, futurism and clean aesthetic.
Art Direction & Visual Design By Korie Cull
Photography By Aióny Haust