Aires libres is the LGBTQ+ Gay Village’s artistic, festive and modern pedestrian area, which is set up in the summertime in downtown Montreal.
Our mandate: to establish an identifiable, contemporary, and flexible visual identity
to highlight the program of the 12th edition of Aires libres, produced by Galerie blanc.
Most importantly, our strategy needed to be adaptable to the various artists, events,
and display formats.
to highlight the program of the 12th edition of Aires libres, produced by Galerie blanc.
Most importantly, our strategy needed to be adaptable to the various artists, events,
and display formats.
Curator: Nicolas Denicourt
Creative Direction: Jean-Sébastien Baillat
Artistic Direction: Jean-Sébastien Baillat, Louis Dollé
Graphic Design: Louis Dollé, Flora Wierzbicki, Matthieu Jeanson, Sara Thion
Motion Design: Andréanne Dumont, Olivia Chan
Project Manager: Véronique Thibault
Web Development : Lima Charlie
*Pictures by Maurizio Cattelan and Pierpaolo Ferrari for Toiletpaper magazine
