The Dots
The design aims to establish a unique look-and-feel for packaging of the Dots bag.
The idea of the packaging is to give visibility to the bag, maintain simplicity while at the same time to bring-out the personality of the brand.

The design maintains simplicity with the usage a predominantly white base, with accents of subtle grey hues, while the sides of the packaging is dressed up by a graphic leveraged off the dots pattern
of the bag and the letters to form a key branding message – ‘Wearable Fun’.