The Legend of Big John told the story of a young man from Africa called Big Mjohnana, whose hunger inspired him to become Africa’s first, and now most famous, explorer. To bring the legend to life online we created a digital version of Mjohnana’s map that gave users the chance to join him on his travels. Users were be able to follow his journey from Africa to Europe and interact with main story points along the way, unlocking additional content that wasn’t in the film.
Credits

Client: Chicken Licken
Agency: Joe Public Connect
Concept & Ideation: André Lopion, Jared Milne
Design: Michael Carvalho
Copywriting: Jeanne Lloyd
The Legend of Big John
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The Legend of Big John

The Legend of Big John told the story of a young man from Africa called Big Mjohnana, whose hunger inspired him to become Africa’s first, and now Read More
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9
0
Published:

Creative Fields