B A C K G R O U N D

The Legend of Big John told the story of a young man from Africa called Big Mjohnana, whose hunger inspired him to become Africa’s first, and now most famous, explorer. To bring the legend to life online we created a digital version of Mjohnana’s map that gave users the chance to join him on his travels. Users were be able to follow his journey from Africa to Europe and interact with main story points along the way, unlocking additional content that wasn’t in the film.
 
 
C A S E   S T U D Y

A W A R D S
2019 - 2020

BRONZE  Websites & Microsites  The Loeries
BRONZE  Integrated Campaign  The Loeries
SILVER  UX & Interface Design  Assegai Awards
BRONZE  Integrated Campaign  The Bookmarks


W E B S I T E

 
C R E D I T S
 
Client: Chicken Licken
Agency: Joe Public Connect
Creative Direction: Martin Schlumpf
ATL Conceptual Team: Mphela Mamabolo, Galaletsang Kgoathe
Digital Conceptual Team: André Lopion, Jared Milne
UX Design: André Lopion
UI Design: Michael Carvalho
Copywriting: Jeanne Lloyd
The Legend of Big John
1
60
0
Published:

The Legend of Big John

The Legend of Big John told the story of a young man from Africa called Big Mjohnana, whose hunger inspired him to become Africa’s first, and now Read More
1
60
0
Published: