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    Mount Hospital Pharmacy (MHP) was a typical pharmacy with safe medical-inspired colours (think: lots of teal) and plenty of miscellaneous conflic… Read More
    Mount Hospital Pharmacy (MHP) was a typical pharmacy with safe medical-inspired colours (think: lots of teal) and plenty of miscellaneous conflicting signage and trinkets for sale. Given that MHP is the outlet for prescription medicines at the Mount Hospital, the pharmacy needed to be perceived as a more serious health care facility. Another problem was that staff were being mistaken for hospital employees with their similar looking uniforms. The new identity has a level of sophistication to begin to address the perception issues and the flexibility to allow ease of application to stationery and staff uniforms through to interior fit-out and exterior signage. The clutter of a typical pharmacy has been replaced with lounges and consulting stations to ensure customers are fully aware of the options available to them and all pertinent information regarding their medicines. This project was awarded at the Design Institute of Australia (DIA) Awards in September 2008. Read Less
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Mount Hospital Pharmacy (MHP) was a typical pharmacy with safe medical-inspired colours (think: lots of teal) and plenty of miscellaneous conflicting signage and trinkets for sale.

Given that MHP is the outlet for prescription medicines at the Mount Hospital, the pharmacy needed to be perceived as a more serious health care facility. Another problem was that staff were being mistaken for hospital employees with their similar looking uniforms.

The new identity has a level of sophistication to begin to address the perception issues and the flexibility to allow ease of application to stationery and staff uniforms through to interior fit-out and exterior signage.
The clutter of a typical pharmacy has been replaced with lounges and consulting stations to ensure customers are fully aware of the options available to them and all pertinent information regarding their medicines.

This project was awarded at the Design Institute of Australia (DIA) Awards in September 2008.