Coice beer is a craft beer from a production company operating from Forjães, Esposende. The name is inspired by the high alcohol content of the drink, which is compared, in a joking tone (or not), by whoever drank it, to a kick from a horse. Designed to accompany snacks and celebrate friendship, its beers promise to give a lot of joy to those who drink them ... or a slight dizziness if the "kick" is a little stronger. The identity features the figure of a horse, following the initial idea given by the founders. All supports (business card, stationery, envelopes, labels and packaging) are marked with custom iron stamps, creating a unique mark all the times they are used, with some dents and creases, but with a visual effect more interesting and graphically similar to the intensity of a horse's kick. To strengthen this idea, the illustration, which has the aesthetics of an engraving, depicts the imminence of a kick, and its backed with a personalized font. The typography is inspired by horseshoes and it was applied in the various supports, in order to reinforce the visual impact of the brand.