After the ultimate comeback in 2018, the most beloved IPL team is back into the fray. The Lions are older, stronger and sharper by the day. But, how do we say we are back?
The team’s designs have always been pioneering in the world of IPL. Its distinct yellow has always stood out in the crowd with a series of illustrations for every season. But seems like the other teams have got it and followed suit. So how do we stand out?
A neon look and feel will give us an edge in the design space. Its immense potential to translate across media gives a whole new dimension to it.
Creative Director : Chocka
Creative Director (Art) : Vivian Rayen
Agency : OPN Advertising