Palma - local Egyptian company that designs and produces all sort of bags with
unique patterns and materials, have decided to ultimately expand and dive into a new sector.
Here, came the idea of shunning away from the "expected" designs and come up with a collection that not only suits their summer colors and patterns, but introduce them to a whole new clientele.
This particular design suits men and women, and would act as the perfect introduction for the new line since it would be available for everyone.The idea had to be relatively easy to manufacture and produce, in terms of cost and profit. By utilizing their already-popular patterns, the design cost decreases significantly.It also had to be sustainable and durable, so it can appeal to a wider range of people and become the new "it" product for the summer.
