為了符合今年小夜埕的霓虹主題、又能帶出農曆春節的氣息，
讓我聯想到傳統霓虹招牌的風格，因此設計上強調了霓虹招牌常見的層疊和閃爍意象。
而寬扁的標準字設計，除了作為本土風格的連結，也呼應了仰望霓虹招牌的視角。
最後，由於活動地點在碼頭旁，故刻意讓色調有如港口夜色。
The topic of the lively night market event is: neon lights,
and the event is organized during lunar spring festival,
it makes me think of Hong Kong & Taiwan's traditional neon signboard style,
so I express twinkling and layering in design, just like the neon signboard.
The extended typeface design responds to local style of Hong Kong and Taiwan,
and also like the viewpoint when we looked up at a signboard.
And lastly, because event location is next to pier, so I made the tone like the color of night harbor.
讓我聯想到傳統霓虹招牌的風格，因此設計上強調了霓虹招牌常見的層疊和閃爍意象。
而寬扁的標準字設計，除了作為本土風格的連結，也呼應了仰望霓虹招牌的視角。
最後，由於活動地點在碼頭旁，故刻意讓色調有如港口夜色。
The topic of the lively night market event is: neon lights,
and the event is organized during lunar spring festival,
it makes me think of Hong Kong & Taiwan's traditional neon signboard style,
so I express twinkling and layering in design, just like the neon signboard.
The extended typeface design responds to local style of Hong Kong and Taiwan,
and also like the viewpoint when we looked up at a signboard.
And lastly, because event location is next to pier, so I made the tone like the color of night harbor.
unofficial merchandise
unofficial merchandise
