Homewhere is a young and specialized reality, who offers enhancing services in support of real estate through homestaging, improves the appearance and image in order to facilitate the sale in the shortest time at the best price.
Every house has a story to tell, an added value, which is not always seen but can make a difference. The task of Homewhere is to show the essence of every home: its true potential.
“Homewhere” is an invented word that recalls “somewhere”. The choice to replace the S with the H aims to introduce the concept of “home”, to clearly recall their sector of interest. The payoff wants to remind The Wizard of Oz's famous song "somewhere over the rainbow", a detail to underline the lightness of the brand.
The house is where we live, it’s where we’re surrounded by the things we love the most. What we have around us helps us to recognize ourselves and has a strong connection with us, so to influence our choices. The purpose of Homewhere is to strengthen that connection, eliminate the superfluous and help those who look at a house to project their life into it.