Find a job is not only difficult for blind people, 39% of colombians declare they´ve been rejected for a job position because of their age and physical apperance. Blind people have the ability to see through stereotypes and discover how valuable people are on the inside. In alliance with Grupo Contacto, an important recruitment agency in Colombia, we trained the visually impaired people from the C-R-A-C foundation and turned them into headhunters, generating a new source of employment for them and helping stop labor discrimination.

McCann Colombia
Creative VP: Samuel Estrada
General Creative Director: Alejandro Bermúdez
Creative Directors: Juan Afanador / Anderson Quiroga
Art Directors: Sebastián Zuluaga / María Hidalgo 
Copywriter: Juan Manuel Montez  / Stephanie Calderón
Film Director: Juan Rueda Akira cine