2018 Fiscal Year End fundraising campaign
Campaign Dates: Monday, May 21 – Saturday, June 30
Goals: to reach alumni base, raise funds and increase participation in fundraising
The primary audience was young alumni. I looked for an eye-catching, trendy idea that connected well to the College. In conversation with the client, we landed on a quirky flow chart of traditions, the relationships and education found here and recognizable features of the college.
This was a multiple-channel campaign with a many matching components.
1. Self-mailer with perforated response card and inserted #9 CRE
2. Follow-up over-sized postcard
3. Social media images
4. Digital images for website
5. Email banners
6. Social media posts
7. Ad on the back cover of The Bridge, Messiah College's alumni magazine
The print pieces were printed affordably with one navy ink (PMS 295) on silver Neenah Esse Pearlized Silver 105 lb. cover paper. Addresses were printed with variable data on the self-mailer and response cards.
Return on investment
Cost: $6,836 for 5,030 mailed pieces = $0.73 per piece.
Raised $14,405.01 and was sent on-time and on-budget