This literal interpretation of a "mood board" was printed on a wide format printer on phototext stock with an adhesive back, and trimmed to size onto a magnetic dart board.
Mood board (noun): an arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style or concept.
The board is divided and illustrated into 8 expressions, and subdivided into 16 corresponding emotions.
This concept inspired by personality archetype infographics – circular visuals with layered content to describe nuances of behaviors, bucketed into personalities. These are made to define hyper-specific consumers and colleagues - so wouldn't it be a great juxtaposition to take these abstract concepts and leave them to fate, or your aim? How well do you know yourself today?
